Jakarta, Indonesia · Available for Remote
Decaf Studio is a boutique product advisory and execution studio. We work with early-stage startups who need both the strategic clarity to know what to build — and the hands-on support to build it right.
Gerry Tanius, Founder
8+ years · Fintech · Capital Markets · SEA
Advisory
Turn business goals into a prioritized, executable product roadmap. We help you align stakeholders and define exactly what to build — and why.
Advisory
We help early-stage startups build and run their first product team — from who to hire first, to how to make the whole machine work together.
Execution
Bring structure to a chaotic team. We set up and run lean delivery cycles — so your team ships consistently and without the drama.
Execution
Validate before you build. We run discovery and UX work so your engineering time goes toward things that actually matter to your users.
We have great engineers but no one is coordinating the product direction.
Our designers and developers are always misaligned.
We don't know who to hire first — a PM, a designer, or a tech lead.
We're shipping features but they're not solving real user problems.
We have no sprint process and everything feels chaotic.
I know what I want to build but I don't know how to lead a product team.
If any of these sound familiar — this is exactly what Decaf Studio is for.
Gerry has spent 8+ years inside fintech and capital markets — as a co-founder, a product owner, and a product lead at one of Southeast Asia's largest banks. He's built trading platforms, launched investment products, and led cross-functional teams across Indonesia, Malaysia, and Singapore. He knows what it takes to ship — and what breaks when you don't have the right structure in place.
Whether you're starting from scratch or trying to bring structure to a growing team — we'd love to hear about it.
We take on a limited number of engagements at a time to make sure each client gets the full attention they deserve.
Discovery Call · 60 mins
A focused session to diagnose your biggest product challenge. You leave with a clear action plan — no strings attached.
Ongoing Advisory · Monthly Retainer
Regular sessions, async support, and hands-on help structuring your team and processes over time.
Embedded Execution · Project-based
We get in the weeds with your team — running sprints, doing discovery, and shipping alongside you.